Careers

Digital Marketing Specialist Job Summary - The ideal candidate for our marketing assistant position is has strong written communication skills, a strong understanding of outbound email and targeting campaigns, and a detailed understanding of website analytics.

Digital Marketing Assistant Duties and Responsibilities

• Develop outbound email for targeted and general membership campaigns
• Copywriting for newsletters, emails, web content and other needs
• Write and distribute regular press releases
• Track marketing campaigns to completion and report on results across all channels
• Prepare direct mail data and media for distribution and coordinate with mail house
• Coordinate distribution of campaign materials to all branch locations
• Administer social media efforts
• Coordinate  print marketing materials such as brochures and mailers by writing copy and formatting content and graphics
• Create support materials
• Gather member/product testimonials, including video, for use in all channels
• Develop web forms and surveys for the collection of data and member feedback
• Coordinate materials for in-house  lobby video displays and update regularly
• Maintain and update audio library for phone hold system
• Update ad banners in home banking and on the website on a regular basis
• Assist with promotional activities
• Collaborate with colleagues in other departments, including sales, compliance, lending, e-commerce, and training
• Research and update competitor database to conduct comparative analysis of company performance in the market
• Assist with sales presentations by gathering relevant resources including proposals, slide decks, videos, quotations, and other information as requested
• Coordinate development, printing, and distribution of monthly statement inserts
• Develop fillable forms
• Analyze data compiled from questionnaires and other market research
• Analyze data to uncover industry trends

Digital Marketing Assistant Requirements and Qualifications

• Previous experience in sales and marketing
• Receptive to opportunities for continuing education and professional development
• Proficient in the use of computers, particularly marketing technology applications
• Ability to handle multiple projects with varied timelines
• Strong problem-solving skills
• Video development experience is a plus
• Ability to adapt to change in a fast-paced environment
• Exceptional verbal and written communication skills; Must exhibit strong understanding of grammar, spelling, and punctuation. Excellent public speaking and interpersonal skills
• Commercial awareness of the marketing industry and current developments

 Hourly Rate.  DOE.  EOE.

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